Cephalon Systems Book a call
HubSpot consulting · B2B & Life Sciences

You're paying for HubSpot. You can't prove it's working.

HubSpot is supposed to be the system your entire revenue operation runs on. It rarely arrives that way. Most portals are half-configured, pieced together by different hands over time, and never tuned to how your business actually works. You're left with a capable platform delivering a fraction of its value, and a team frustrated that the tool they pay for isn't pulling its weight. I update, optimize, and rework that system into the revenue engine it's meant to be.

Book a 30-minute discovery call See the engagement

15+ years B2B marketing operations · Deep roots in life sciences & regulated industries

Sound familiar?

If your HubSpot feels more like a filing cabinet than a revenue engine, you're not alone.

Most of the portals I get called into look like one of these.

Analyst reviewing marketing and sales performance charts
01

"We bought HubSpot months ago and still aren't really using it."

02

"The person who set it up is gone. Now nobody knows how it actually works."

03

"Our reporting is either wrong or doesn't exist. I can't answer 'is marketing working?'"

04

"Sales won't touch the CRM. They don't trust the data in it."

05

"Duplicate contacts, dead workflows, properties nobody remembers creating. It's a hot mess."

06

"Leads land on sales unqualified, and everyone blames everyone else."

How I work

Most HubSpot help is button-pushing. This isn't.

Plenty of people can configure what you tell them to configure. Far fewer stop to ask why the system isn't working in the first place. I'm a diagnostician first. More than 15 years in B2B marketing operations, much of it hands-on in HubSpot, taught me where these systems break, and why.

01 — DIAGNOSE

Find the real problem

I audit the whole portal: data, pipelines, properties, workflows, integrations. You get a plain-English findings document, not a wall of jargon.

02 — REBUILD

Fix the root cause

I rebuild what matters and kill what's broken. Clean data, pipelines that match how you actually sell, automation that holds up, reporting you can trust.

03 — HAND IT BACK

Make it yours

I document everything and train your team on recorded video. You own the system. You don't need me to keep it running.

What you end up with

A system that earns its keep.

The engagement

The HubSpot Foundation Sprint

A fixed-scope, fixed-price, four-week engagement. You know exactly what you're getting and what it costs before we start. No hourly surprises.

WEEK 1

Discovery & Audit

WEEK 2

Foundation Build

WEEK 3

Reporting & Automation

WEEK 4

Handoff & Enablement

Track A

Starter Foundation

$3,500

You bought HubSpot and need the whole thing built right, from scratch.

  • 1–2 Hubs, clean from day one
  • CRM data model & pipeline setup
  • Core automations & one dashboard
  • Recorded team training
  • 30-day async Q&A
Most common Track B

Growth Foundation

$5,000

Your portal has been through too many hands and become a mess. Cleanup, rebuild, and the integrations that matter.

  • Everything in Track A
  • Full audit, dedupe & normalization
  • Lifecycle stages & lead scoring
  • Marketing-to-sales handoff workflow
  • 1–2 integrations configured
Track C

RevOps Foundation

$6,500

Data's mostly clean. The drag is operational. Multi-hub architecture and automation built to scale.

  • Everything in Track B
  • Multi-hub architecture & data model
  • Advanced revenue dashboards
  • Multiple integrations
  • Often the right fit for life sciences buyers

Not sure which one fits? That's what the call is for. I'll tell you straight, including if your system is fine and you don't need to spend the money.

Results

Fifteen-plus years in marketing operations. A few numbers from that work.

550%
Growth in organic pipeline visibility, built through HubSpot reporting architecture.
50%
Reduction in database size, improving data quality and email deliverability.
15%
Improvement in marketing ROI through attribution reporting and campaign analysis.

Your numbers will be your own. These show the kind of problem I solve.

Keith A. Nichols, founder of Cephalon Systems
Who you're working with

Keith A. Nichols

Founder, Cephalon Systems

I've spent 15+ years in B2B marketing operations, with deep work in life sciences and regulated industries, where clean data and defensible process aren't optional.

Before that, I served in the Navy as an Aviation Warfare Systems Operator and Rescue Swimmer. Pilots depended on me for accurate, timely information, and I learned to say no to a senior officer when the request was wrong.

That's the standard I bring to your HubSpot: be the person you can depend on for a straight answer, and have the spine to tell you when you don't need what you came in asking for.

Next step

Let's find out what's actually broken.

Book a 30-minute discovery call. Tell me what's going on with your HubSpot. I'll listen, ask a few pointed questions, and tell you honestly whether I can help and how. No pressure, no canned pitch.

Book a 30-minute discovery call

Prefer email? connect@cephalonsystems.com